Business owners know that marketing and advertising costs are very expensive. And most small businesses can't afford this expense. But others people have figured out a way to use their business websites to double their monthly income and gain leverage over the competition.
Yes, for a small business, a website can have a massive impact on whether that small business thrives or dies out. Since people, nowadays, check on the internet first when they want to find a product or a service. This popularity has made the Internet the biggest market wherein you can find a product or a service to cater to your needs.
I'd urge all small business owners to discover how to utilize the power of the internet in their business. I know most of you are too busy and have limited time, but let's face it, it is really important to have atleast a homepage online.
So, how you can create your own business website?
Your business website doesn't have to be complicated. If you are not familiar with hmtl, you may hire a webmaster or someone that can create a website for you. Or better check the internet for website builder like the 1&1 website.
With 1&1 website, you can create your own business website with 3 easy steps.
- Choose your business category, industry, or specialty.
They have optimized desgin layouts for over 100 industries.
- Customize colors and designs
Of course, make yor site fit for your corporate identity requirements.
- Personalize your website to increase web presence
Add social media widgets such as Facebook or Twitter, online shops, and download areas.
Easy right? Now, I'll give you some tips on what to include in your site. Business owners need to be careful about what their business website is saying to the world.
1. Define the purpose of the website
It has to be clear from the first seconds your visitor lands on your page. Tell your visitor exactly what you're offering.
2. Get into your customers shoes...
It should have a clear customer benefit. Give details of the materials or special techniques you use can influence a visitor to purchase from you. Showing pictures, providing customer feedback or case studies can help a visitor answer some questions they might have and help you close the deal.
Key things to consider here are:
* trust - how does a potential customer know that they can trust you?
* professionalism - how does a potential customer know you have expertise in your particular market or that your a professional business
* image - your website will be a shop window to your business - is it dressed to impress?
3. Onscreen reader friendliness
A site that is easy to navigate will encourage people to spend more time on your site building trust. Avoid using long paragraphs and an a large amount of pictures on your landing page. The home page makes the introduction to the reader. It is where you present your offer and explain how you will be changing the reader's life and to fulfill a call to action.
You may also include the following:
- About us page
- Terms and Conditions
- Contact details
It is vital for the success of your website that your small business website design is not missing one of these elements.