How Advertising Has Changed

Advertising used to be mainly television, billboards, on public transportation such as buses, and ads that were printed by various types of businesses. With the advent of the Internet, it is now possible for advertisements to reach more people than ever before through email, websites, social media, and searches.

Advertising Uses Personalization

Rather than bombarding people with advertisements that they are probably not interested in, today has become more personalized. The use of “cookies” allows advertisers to show users ads for items previously searched. The advertisements are targeted to the audience that is more interested in the products.

Another Way of Reaching More People

In the last few years, companies have started to recruit people to help advertise their products with the use of vehicle wraps. They are also available to companies for use on their fleet vehicles. When a business is advertised on a vehicle, it is eye-catching and everywhere the car or truck goes, people will see the advertisement. From driving around town to the interstate or even parking lots, the vehicle wrap will get attention. One example of a sign company sarasota offering these wraps is SignZoo.

Mobile Phones

Another change to advertising is the vast number of cell phones that are in use today. Since they are used for so much more than just phone calls, users see advertisements via text messages and by using certain apps. For example, when someone uses certain search engines to listen to a song, generally an ad appears before the song plays.

Of course, the Internet is one of the largest advertising realms in use currently. When people go online to search something, they will see ads for the item they are searching, among others. If users look for a particular type of restaurant, they are given the option to search for one “near me”. If they are looking for furniture, a car, or baby items, ads for the different brands appear at the top of the page.

Advertising has certainly changed quite a bit in the last few years. It will be interesting to see what is to come in the next twenty years.